This makes me want to read this book even more. Thanks for the write-up. I talk a bit about the struggle with balancing researching individual behavior with aggregated behavioral data at Microsoft in this piece. It's easy to get caught up in the effects of scale when you're in the middle of it...and contributing to it! https://interplace.io/p/bill-and-brads-excellent-adventure
This makes me want to read this book even more. Thanks for the write-up. I talk a bit about the struggle with balancing researching individual behavior with aggregated behavioral data at Microsoft in this piece. It's easy to get caught up in the effects of scale when you're in the middle of it...and contributing to it! https://interplace.io/p/bill-and-brads-excellent-adventure